Monday, April 24, 2006

I like me some Mike Wise

Interesting article on LeBron James from Mike Wise in today's Post, comparing Nike's "We are all witnesses" LeBron marketing campaign with religion, and wondering if that is a good thing (to deify a basketball player).

I like Wise's columns - they're thoughtful and intelligent and well-written. He makes a nice foil for Tony and Wilbon. He's more in the Boswell mold - a real newspaper guy. I wonder what his readership is like, though. I get a sense that we Washington-area residents are a little leery of this out-of-towner (he came here from the N.Y. Times) and don't see him as "our" guy yet. Hopefully that changes (or isn't the case) because he's a good writer. Dammit.

Washington Post
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