Interesting article on LeBron James from Mike Wise in today's Post, comparing Nike's "We are all witnesses" LeBron marketing campaign with religion, and wondering if that is a good thing (to deify a basketball player).
I like Wise's columns - they're thoughtful and intelligent and well-written. He makes a nice foil for Tony and Wilbon. He's more in the Boswell mold - a real newspaper guy. I wonder what his readership is like, though. I get a sense that we Washington-area residents are a little leery of this out-of-towner (he came here from the N.Y. Times) and don't see him as "our" guy yet. Hopefully that changes (or isn't the case) because he's a good writer. Dammit.
Washington Post story link
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